This project for StJamesTheGRT blended a dynamic music video and portrait photoshoot into a single, high-impact content session. Originally booked as a photoshoot to elevate his online presence, the session evolved into a stylised music video shoot — conceived and executed on the spot to amplify brand reach and visual storytelling.

The production captured high-quality portraits alongside a performance of his latest track, creating both still and moving visuals that reflected the artist’s style and energy. In post-production, the music video was edited to align with his visual identity, maintaining cohesion across both formats. The final deliverables included a vibrant music video and a curated set of promotional photos for use across digital platforms.

The result was a content-rich package that expanded StJamesTheGRT’s creative output, energized his brand, and offered fans an engaging glimpse into his versatility as an artist.